BBA IN GLOBAL MARKETING
The Marketing Specialization pathway at BIBS prepares students to become future-ready brand strategists, market innovators, and digital-first marketing professionals. Starting from Year 2 and continuing through Year 4, this pathway offers a deep journey into modern marketing - combining strategy, consumer psychology, digital platforms, analytics, and real-time campaigns.
A BBA from BIBS isn’t just a degree - it’s a launchpad to careers, innovation, and global opportunities. The four-year CBCS-based program, affiliated to Vidyasagar University (NAAC accredited and recognised by UGC & the Ministry of HRD), builds strong analytical, managerial, and technological skills. It transforms students into industry-ready thinkers and future leaders equipped for the demands of the 21st-century business world.
Year 1 – Foundation of Management & Communication
Core Courses (CC)
Ability Enhancement (AECC)
Skill Enhancement (SEC)
Year 2 – Introduction to Specializations
Core Courses (CC)
Generic Electives (GE)
SEC
Year 3 – Strategic Application, Global Perspective & Career Readiness
Discipline-Specific Electives (DSE)
GE
SEC
Year 4 – Global Strategy Integration & Leadership through Capstone Project
DSE
Project Work / Internship
International Immersion
Principles of Management
Business Economics - I (Micro)
Financial Accounting
Business Mathematics
Business Communication
Computer Applications for Business
Environmental Studies
Business Economics - II
Marketing Management
Organizational Behaviour
Business Statistics
Corporate Grooming & Soft Skills
Fundamentals of Entrepreneurship
Communication Lab
Skill Lab: Competitive Exam preparation
What Makes the Global Marketing Pathway Unique
Designed in collaboration with leading digital marketing firms, brand agencies, and corporate marketing teams, the curriculum stays dynamic, current, and aligned with global industry trends.
Across semesters, students progress from marketing fundamentals to advanced global marketing strategy, consumer psychology, analytics, and multi-channel campaign design.
Hands-on learning through live branding projects, digital campaigns, case competitions, industry assignments, tools training (Google Analytics, Meta Ads, SEO, HubSpot), and expert guest sessions.
Graduates build strong strategic thinking, data-driven decision-making, creative execution, and client-facing skills—preparing them for high-growth careers in branding, digital marketing, analytics, advertising, and e-commerce.
Principles of Marketing
Foundations of Consumer Behaviour
Business Communication
Fundamentals of Digital Marketing
Marketing Research & Insights
Economics for Managers
Google Digital Garage: Fundamentals of Digital Marketing
Inbound Marketing Certification: Hubspot
Global Branding & Communication
Social Media Marketing
Intercultural Communication
Introduction to E-Commerce
Market Segmentation, Targeting & Positioning
Applied Statistics for Marketing
Meta Social Media Marketing Certification
Content Marketing Certification: HubSpot
Data Studio/Looker Studio
Global Digital Marketing Strategy
Branding Strategy & Positioning (Global Focus)
Advertising Strategy & Integrated Campaigns
Sales & Negotiation for International Markets
Excel & Power BI for Marketing Analytics
Google Analytics Certification (GA4)
Excel & Power BI Industry Certificate
Tableau Beginner Certification
Digital Consumer Analytics
Cross-Cultural Marketing Strategy
Retail & Global E-commerce
Influencer Marketing & Online Reputation Management
Product Innovation & New Market Development
Introduction to AI in Marketing
Google Ads Search Certification
AI for Business
Advanced SEMrush
Strategic Brand Management (Global Orientation)
Global Pricing & Distribution Strategy
Marketing Analytics & Business Intelligence
Global Supply Chain for Marketers
Sustainability, ESG & Ethical Marketing
Leadership in International Organizations
Global Capstone Project
Business Consulting Project with Industry Mentor
Project Portfolio development
Project Scope, Timeline, Deliverables, Stakeholder Meetings, Documentation
Bengal Institute of Business Studies (BIBS) is one of the best MBA colleges in Kolkata renowned for strong industry connections and outstanding placements year on year. Over 400 esteemed companies, including the Big 4, Asian Paints, Mondelez, Nestle, Google, Himalaya Wellness, Exide, and Voltas, regularly visit the campus for recruitment and offer students top-notch career opportunities.
As one of the top BBA & MBA colleges in Kolkata, we ensure that students gain a competitive edge through exceptional corporate exposure and invaluable networking opportunities. We bridge the gap between academia and industry and empower students to shine in real-world business environments while building lasting professional relationships.
Head HR – Personal Care Business | ITC
“Keep learning, stay adaptable, and be bold. True leaders shape the future with integrity.”
Partner | Deloitte
“Coding will matter less; business skills will matter more.”
Managing Director | Patton Group
“BIBS is doing a phenomenal job by educating students through industry.”
Former Chief of the Indian Army
“It was an honour to meet the bright and disciplined students. I wish them all the best for their careers.”
Managing Director | Ambuja Realty
“It was a wonderful experience to interact with the students of BIBS.”
President | Pidilite Industries
“I liked the BIBS students’ way of interaction with the faculty during the course of my interaction with them.”
CIO | Emami
“Take one actionable step from where you are. Move forward, adapt, and persevere—progress happens one step at a time.”
CIO | Emami
“Take one actionable step from where you are. Move forward, adapt, and persevere—progress happens one step at a time.”
CMD | Keventer Agro
“Roll up your sleeves and know the business. It was a refreshing experience to meet the young and enthusiastic batch.”
Director – Personnel & IR | Coal India
“Be clear about your goals and put passion into it along with hard work.”
CHRO | MSP Steel
“Manage pressure with clarity, stay curious, and nurture your well-being.”