MBA - PGPDM
Bengal Institute of Business Studies is the only business school with an MBA in Digital Marketing program in West Bengal in collaboration with the Globally recognised institute DMI Ireland. A regular 2 year MBA under Vidyasagar University, a NAAC accredited, W.B. State Government University, recognized by UGC, Ministry of HRD, Govt. of India designed for candidates who want to stay ahead of the curve with global opportunities in hand.
Get a Regular Full Time MBA in Digital Marketing from a State Govt. University, the first of its kind in West Bengal. of India.
Collaboration with HBS online for a certification in Business Analytics & Data science, providing expert training from HBS online. You also get access to the HBS Online Alumni Network.
All PGPDM students become eligible for a 6 to 12 months of the paid Industry Lead Training Program where they work with various client side or agency side companies for experiential learning which helps them in getting accustomed to the industry before their final placements.
| MBA - PGPDM | Others | |
|---|---|---|
| Domain Knowledge | Focused on creating marketing managers with deep domain knowledge of digital marketing. | No domain knowledge of marketing is provided, hence no focus on building strategies, but on executing orders of digital marketing managers. |
| Global Education Standard | The DMI PRO addition gives students the access to the global standard of digital marketing education | Courses are taught based on very localized knowledge with no integration of globally recognizable concepts |
| Program Curation & Delivery | The program is curated and developed by the Top 1% Globally Recognised Marketers from around the world which makes the curriculum at par with industry requirements | Basic knowledge is delivered on the most common topics in digital marketing which often is backdated and is not upto the industry standards |
| Rise in Career Prospects | Full-time regular MBA gives students the required academic knowledge to build their careers | No such advantage, students lack academic depth to rise further in career |
| Real World Projects | Incubator project with real life companies, hands on training in areas like paid media, social media marketing, SEO and websites creates the opportunity for students to understand the industry requirements even before their internships | Live projects are usually very basic with very limited to actual data and hands on training on live client accounts |
| Placement Assistance | Placement assistance in the form of 6 to 12 months of Industry Lead training followed by Final Placements in Agency and Client side companies | No such placement assistance is provided and students are usually on their own in terms of landing a job |
Understanding the organizational challenges in industry and developing the strategic framework for the execution of deliverables.
Mastering the right tools & technologies across the curriculum and applying them to meet business requirements.
Application of classroom-based concepts through hands-on training with real-world projects for different organizations.
The MBA - PGDM makes the Digital Marketing curriculum an industry-aligned program that imparts essential skill sets required to grow and sustain a career in a dynamic industry, while keeping students updated with the latest industry practices and corporate requirements.
Our faculty comprises digital marketing professionals from the best agencies and corporates in India as well as experienced academicians who have been associated with the Digital industry for years, who bring a wealth of experience into the classroom.
Every quadmester includes live projects where students get the opportunity to apply their knowledge and create real-life digital marketing campaigns that contribute to the marketing strategies of some of the top corporations in India.
The Program incorporates the disciplines of Business Analytics & Business Intelligence that helps the students to learn these core disciplines which opens up the field of Data Analytics and apply for companies hiring in these roles.
Students get access to industry lead training after 12 months of classroom training which sharpens the acumen of the students and gives them valuable exposure to the day-to-day activities in either a Digital Marketing Agency or the Digital Marketing Department of leading companies in the country.
Campus placement opportunities are provided after the end of internship, with a pool of over 200 reputed national and international companies. BIBS ensures training for placements, covering aptitude tests, group discussions, personal interview preparation and psychometric tests to help the students crack placement processes with ease.
The Entrepreneurship Project in the MBA-PGPDM curriculum makes sure that students get the opportunity to take part in the development of a company and render its services to generate real time business through the BIBS Incubation Center.
The MBA-DM syllabus is constantly updated to keep pace with the dynamic changes happening in the digital marketing arena. With inputs from both the industry and academia, the BIBS course material is one of the most advanced in the industry, thereby ensuring that our students can always utilize their learning in live projects.
BIBS' proven and time-tested Mentoring Program assures mentoring by experienced faculty. From creating digital marketing campaigns, honing their soft skills, events and competitions to industry visits, mentors are with students all the way till their final placements. BIBS has a tie - up with Toastmasters International, a USA based company, for mentoring on Communication.
Students from any genre are welcomed to join this course: if you have the passion to be a pioneer in an industry that is growing, looking to try out new ideas and value your own creativity, then MBA-DM at BIBS is going to be an excellent investment for you
The industry curated curriculum is aimed at providing a detailed insight of the key concepts, tools and techniques used in the world of Business and Data. This comprehensive training is developed jointly by BIBS and IBM which opens up a track road of exploring the Business Analytics & Intelligence field which are considered to be the must have skill sets in today’s corporate world. The headhunt for Digital Marketers with Analytics skills has increased due to the changing service propositions and client requirements.
“Digital Marketing being a new, fresh dynamic segment, there is immense scope to leave your mark.”
Head - KVHS & Digital Projects
TATA STEEL
“No company does only offline marketing today. They focus equally on online marketing as its very essential for their customer base.”
Chairman and MD TM International Logistics Ltd
A TATA Group Company
“Digital Marketing is the in thing and has a great employment prospect at different levels of skill. I think it's a very bright idea to have this course.”
Additional Chief Secretary
Govt of West Bengal, IT & Electronics
Marketing Management
Basics of Digital Marketing
Content Strategy
Email Marketing (with Hubspot Email Marketing Certification)
Digital Entrepreneurship
Search Engine Marketing
Social Media Management
Search Engine Optimisation
Display Advertising Strategy
COnsumer Psychology and Business Buyer Behaviour
Mobile Marketing
Video Advertising and Branding
Digital Strategy and Planning
Personal Selling and Sales Management
CRM 8 e-Crm
Project
Principles of Digital Marketing
SEO and SEM Strategies
Content Marketing Process
Email Marketing
Social Media Marketing
Display, Video and Mobile Marketing
Digital Marketing Strategy
Science of Viral Marketing
Growth Hacking Techniques
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